Frequently Asked Questions
Have questions? Find the right answers to frequently asked questions here. If you can not find your answer here, feel free to ask us using the chat tool down-right corner.
Will my ads run on TV?
That’s right. Wonder Label gives you access to place your video ads on premium TV networks such as FOX, TBS, Comedy Central, AMC, FX, ESPN, Discovery, CBS, Travel Channel, IFC, MSNBC, CMT, BBC America, HGTV, TNT, MTV, VH1, ABC, NFL, TLC, HLN and many more.
What kind of TVs will my ads run on?
Today, the word TV may mean different things to different people. But even with so many programming and platform choices, linear television —which delivers programming according to an established network schedule —remains a mainstay in many households. Here’s a list of devices and TVs where your ads can run through.
- Smart TVs
- Amazon Fire TVs
- Roku Digital Video Players and Roku TVs
- Apple TVs
- Sling TVs
- Playstation TVs
- Google ChromeCast
- Jadoo TVs / Jaboo4
- Microsoft Xbox and Xbox One
- Nintendo Wii U
We are constantly adding new devices to our system.
How does Wonder Label video ads work?
It’s simple really. You upload your video link (YouTube or Vimeo) and select exactly who you want to see it, when you want them to see it and which channels and networks you wanted to be seen on. That’s it. We take care of the rest.
How much will it cost me to run my ads on connected TV channels?
You can start your commercial ad campaigns as low as $100 and there is no long-term contracts, no sign-up fees or additional service fees.
Political ad campaigns starts from $1,000.
How do you charge to my credit card?
Wonder Label has partnered with Square to provide a secure checkout for everyone. Once your video is approved, your card will be processed and an online invoice will be sent to your email.
Your card will be charged once, if you set a start date and end date for your campaign. If you select to run your ads continuously, your card will be charged weekly, until you cancel your campaign.
Will I receive a receipt?
Yes, you will receive a receipt once your campaign approved and your credit card processed. If you launch weekly recurring campaign, you will be charged at the start of each weekly cycle and receive your receipt at the time of the charge.
What are some best practices for targeting?
Hyper-targeting your audience is the best way to get the most out of your campaign. Use the “Who’s your audience?” section of the Campaign Builder to choose exactly who to target in your campaign.
Here are a few great questions to think about before you begin. You don’t have to know everything about your target audience, just focus on what you know and what aspects apply.
How old are they?
What do they do for a living? Where do they work?
Is their relationship status relevant?
Are they a home owners?
What is their education level?
What would they have they shopped for recently?
Where do they live?
What are they interested in?
The Demographics, Interests, and Behavior are the three categories let you create the perfect targeting mix for your video. We recommend you pick between three to six items in each that fit your audience.
Will people outside of my target audience ever see my video?
No, we only show your video to people that fit into the target audience you define. If you only want it to show up on screens in Portland, Oregon for people who love cats, then we will make sure that only cat lovers with IP addresses in Portland see the video.
Where do you get your targeting data?
We’ve partnered with 30+ data management platforms (DMP’s), including Nielsen, Experian, and Bluekai, so that all our users can access trillions of data points on real people around the United States. It’s a lot of data, but we make sure it doesn’t feel overwhelming when you’re building a campaign.
Every day, our data partners collect new data points on everyone who uses the internet, and we give you access to all that data. It is all anonymous, but it’s very, very accurate.
What is Moat?
At Wonder Label we value brand safety above all else and we don’t ask you to take our word for it!
That’s why we partner with Moat and other third-party verification companies. Moat reviews websites and ad placements to make sure all the analytics associated with your ads are legitimate.
Whenever your ad is viewed, you might have noticed there’s a MOAT icon in your site list – that signifies your ad view has been verified by Moat and is Moat Certified.
Why isn't my campaign running?
There are a few reasons why your campaign might not have gone live yet.
If you launched within the last 24 hours, it’s likely that your campaign is still being approved by our ad networks and partners. If this is the case, don’t worry! When your campaign goes live you will receive an email from us.
If you think your campaign should be running and it’s not, please contact us.
How many ad views can I expect from my video ad campaign?
The number of views your campaign will serve is depends on the size of your budget. For example, in a small campaign with an average amount of 350 dollars, your video will run on more than 1,000 connected TVs within your selected areas. You can increase your reach by increasing your campaign budget.
What are the video requirements for TV ads?
We show your video ads on connected TVs. And connected TV has different video resolution and file type requirements.
- Resolution 1080p or higher
- Between 15 – 30 seconds
- File size 15 – 50 Megabytes
- File type .mp4
- Minimum bitrate between 1200 – 1500 kbps
What kind of videos do you accept?
We accept commercial video ads that promotes products, services, brands, businesses, persons or groups, between 15-30 seconds long. We do not accept videos
Our media partners decide which ads can run and which ads won’t.
Do my videos need to be approved before my campaign runs?
Yes. All video content must be approved by our partners before they will begin placing it as an ad, based on the criteria listed under our Terms & Conditions. Most videos are approved shortly after your campaign is launched. You will receive a notification from a member of the sales team if your video is rejected.
What is DoubleVerify?
DoubleVerify is a marketing technology company that authenticates the quality and performance of marketing investments across digital platforms. Wonder Label adds DoubleVerify to every campaign we run on our platform.
Brand safety is of utmost importance to us and DoubleVerify helps us ensure that your ads are playing in front of the right people.
Do you offer special re-seller options?
Yes, we offer special reseller discounts to individuals and agencies. Just contact us here and we will give you a special discounted rate up to %30 off.
My question is not listed here.
No problem, we are here to help. You can simply ask your question by clicking the chat icon at down-right corner or send a message at our contact us page and we will get back to you as soon as possible.